Confidence . Compassion . Strength

Helping cancer patients find hope and confidence through a restored sense of self.

What We Do

Cancer is difficult in many ways. Feeling Beautiful helps transform the experience by directly meeting the vital and practical human needs of cancer patients.

Our Mission

To save lives by meeting the whole-person needs of cancer patients—physically, emotionally, and spiritually.

Inspiring Support

Cancer patients are often isolated, especially during treatment, cut off from friends and family. At the very time patients need inspiration and encouragement, it can be hard to find.

Feeling Beautiful offers live moderated virtual support groups focused on the four major female cancers:
· Breast cancer
· Cervical cancer
· Lung cancer
· Colorectal cancer


Feeling Beautiful is part of the Cancer Recovery Foundation, a nonprofit charity designated as tax-exempt under Section 501(c)3 by the Internal Revenue Service.
Donations are tax-deductible to the full extent of the law. EIN 27-0398026.

We share Cancer Recovery’s vision of ending cancer as a life-threatening illness by 2030.

[Click here] now to see the Feeling Beautiful support group schedule, register, and receive login information.

Hope. Confidence. A restored sense of self. These are among the crucial building blocks that make up the important non-medical aspects of surviving, even thriving, following a cancer diagnosis. Importantly, all Feeling Beautiful programs are in addition to, not in place of conventional oncologic care.

Emergency Financial Assistance


Americans with cancer experience higher out-of-pocket costs than do patients with any other chronic life-threatening illness.  Financial toxicity, defined as the patient-level impact of the cost of cancer care, is a new term in the field of oncology that describes this growing phenomenon.  It is measured by objective out-of-pocket expenses, as well as subjective emotional distress, associated with cancer care and treatment.

Surveys show that as many as 47% of people with cancer in the U.S. report “catastrophic” levels of financial hardship.  In a national survey, one-third of cancer patients ages 25-54 reported having to forfeit basic needs like groceries and transportation in order to pay for their cancer treatment. In that same study:

  • All respondents had some type of health insurance or treatment coverage, whether through Medicare, Medicaid, the A.C.A. market place, or local charity care.
  • Even with health insurance, patients age 25-54 paid an average of $1,112 per month out-of-pocket.
  • Patients 65 and older paid an average $536 per month out-of-pocket.
  • 21% of the respondents could not pay at least one utility bill or rent/mortgage bill.
  • 5% declared bankruptcy.


Feeling Beautiful has joined with our sister charity, Women’s Cancer Fund,  We make it our priority to pay the essential patient-level expenses of food, housing, utilities, and transportation for those cancer patients who demonstrate financial need.

Cutting-edge Research


Scientists have long believed that high concentrations of heavy metals are a major underlying cause of blood cancers.  But at present, there is no definitive scientific research that demonstrates how lead, and other heavy metals, are connected to leukemia and other blood cancers.


Feeling Beautiful has joined with our parent organization, Cancer Recovery Foundation International and its New Era Cancer Research Fund, in funding a scientific study at the world-renowned M.D. Anderson Cancer Center in Houston, Texas.  The study represents an important and overlooked step toward developing less-toxic and more-effective treatments for blood-based cancers.

The initial research, now in its fourth year, is focused on pediatric cancer patients — half of whom are newly diagnosed with acute lymphoblastic leukemia and half who are newly diagnosed with acute myeloid leukemia.
This ground-breaking research is headed by Maro Ohanian, D.O., Assistant Professor at the University of Texas M.D. Anderson Cancer Center. Dr. Ohanian is widely recognized as a pioneer in understanding the link between environmental toxicants and leukemia.

This type of research seldom wins support in the competitive and largely pharmaceutical-based federal agency grant making environment.  Metal accumulation and the need to eliminate toxic metals in the cancer treatment process represents a significant gap in current treatment options.  Moreover, answering the question of how accumulation of metals from food and water contribute to an individual’s risk for cancer may well lead to actual primary cancer prevention.

Feeling Beautiful believes that a clear understanding of the impact of metal concentrations in cancer patients could quickly lead to new therapeutic approaches.  This would possibly include incorporation of metal-targeted, metal-binding agents during the course of treatment.  This research may well lead to new and more effective treatments for leukemia, as well as other cancers, thus saving thousands of lives annually.

Renewed Self-confidence


Cancer and its treatments typically cause a variety of appearance-related issues.  Loss of hair and dry, brittle skin are the most common.  But patients may also have to deal with surgical scars, changes in skin color and texture, and more.  These changers can be demoralizing and result in a lack of self-confidence at the very time patients need more.


Feeling Beautiful complements conventional cancer treatments by teaching hair care and beauty techniques to patients.  Through live virtual “Days of Beauty,” hair and make-up lessons help patients look better and feel better.  In addition, through accessing a helpful library of Feeling Beautiful video and PDF tutorials, patients can help themselves look and feel better any time, any day.

[Click here] now to schedule a Day of Beauty and access the Feeling Beautiful tutorials.

More than hair and make-up, Feeling Beautiful helps empower patients to renew their own sense of hope and confidence and come to experience a more powerful self-image.




“Hi! My name is Grace West, but everyone calls me “Cookie”. When I was 10 years old I was diagnosed with Stage 4 High Risk Neuroblastoma. After being in treatment for 3 years I was declared Cancer-Free!”

Grace (Cookie) WestStage 4 High Risk Survivor

“Hi, my name is Michelle and I'm a breast cancer survivor. I just want to say Thank You to Toni and Feeling Beautiful Cancer Recovery Foundation for making me feel beautiful during my cancer treatments.”

MichelleBreast Cancer Survivor

“I’m 31 years old now. I was diagnosed with stage one breast cancer on April 9th, 2020 just less then 3 weeks after my 30th birthday. Toni Messina was my blessing in disguise, she offered Feeling Beautiful services that gave me a makeover and showed me some tips on how to do my makeup, I was so self conscious after loosing all of my hair, she will never know how much it meant to me.”

Jennifer MortonBreast Cancer
Physical, Emotional, & Spiritual Renewal

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